Science is Serious Business – Understanding BioViz®

We take rider safety seriously, but we took a not-so-serious approach to explain how BioViz® works.

Because PEARL iZUMi BioViz is not just another “hi-vis” thing.

Designed from the driver’s perspective, it’s real technology that’s been real-world tested – to grab the attention of humans, not cameras. It’s a complete system that leverages 3M reflectives, true fluorescents and a rider’s movement to be seen faster, and up to five times farther away. By motorists, riders, and our competitors.

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We are innovators, product testers, cyclists, triathletes, rec league all-stars, dog lovers, thrill seekers, gluttons for punishment, brewmasters, skiers, coffee fiends, nature advocates, mountain dwellers, bike hoarders, weekend warriors, Kona champions, parents, craftsmen and so much more. But most of all, we are PEARL iZUMi. #WeArePI

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