Don’t Not Go – Enduring the Triple Crown Mountain Bike Challenge

Mountain biking is a year-round, all-weather sport. It doesn’t matter how cold, wet or miserable the ride can feel, we can all agree that time spent on the bike is better than staying at home.

Without adversity, there is no appreciation. To fully recognize the comforts of our lifestyle, occasionally we need to step beyond our comfort zones. That’s different for every individual, but mountain biking provides that challenge for all of us. #dontnotgo

Ride along with Andrew Shandro, Joe Schwartz and Aaron Bradford as they attempt the North Shore Triple Crown challenge on a cold, wet Vancouver day.

“We’re not made of sugar.”

“Optimism is 90 percent of it.”

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We are innovators, product testers, cyclists, triathletes, rec league all-stars, dog lovers, thrill seekers, gluttons for punishment, brewmasters, skiers, coffee fiends, nature advocates, mountain dwellers, bike hoarders, weekend warriors, Kona champions, parents, craftsmen and so much more. But most of all, we are PEARL iZUMi. #WeArePI

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