Cycling Is About More Than The Look

While we get that for some it might be all about the look, it’s not what this thing is all about.
We made the film to comment on the direction our industry has taken towards treating cycling like a fashion show, and away from the love of hard work that got most of us hooked. Our point isn’t to tell you to wear a helmet; it’s to say that if you’re not going to wear one for any reason other than “I just like not wearing a helmet,” maybe you don’t have a good reason. While the riding sans helmet look has a cool old school vibe, we think cycling is about much more than the look.

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We are innovators, product testers, cyclists, triathletes, rec league all-stars, dog lovers, thrill seekers, gluttons for punishment, brewmasters, skiers, coffee fiends, nature advocates, mountain dwellers, bike hoarders, weekend warriors, Kona champions, parents, craftsmen and so much more. But most of all, we are PEARL iZUMi. #WeArePI