CLEAR THOUGHTS – PEOPLE NOT LABELS

Whether we drive cars, ride bikes or do both, we’re people first. Not labels. When we refer to each other as “cars,” or “bikes,” it’s easy to forget this fact. And sharing the road is a lot easier when we remember that we’re all essentially the same. Just a bunch of people going through the same struggles and doing the best we can to make life happen on this crazy blue dot. The more we keep this in mind, the more we’ll look out for each other.

#peopleonbikes #peopleincars #ridedriverespect

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We are innovators, product testers, cyclists, triathletes, rec league all-stars, dog lovers, thrill seekers, gluttons for punishment, brewmasters, skiers, coffee fiends, nature advocates, mountain dwellers, bike hoarders, weekend warriors, Kona champions, parents, craftsmen and so much more. But most of all, we are PEARL iZUMi. #WeArePI

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