BUILT – EP4 REEB Cycles – Bike Artisans

It all started with a stolen bike and it’s evolved into a bike company that puts fun and authenticity first. Bikes make people happy. And it’s a no-frills shop using simple 2D computer-aided design to craft bikes to handle the complex terrain of the Colorado Front Range. 

In an effort to celebrate handmade work of the cycling realm, in partnership with Shimano and visual documentarian Justin Balog, we set out to highlight some unique bike builders who, with their hands and their intriguing workshops, are making raw materials transform into the most amazing adventure tools. We are well aware of the countless artisans all over the world making these amazing works of art. While we would love to share them all, we had to be a bit selective in sharing a few that riders might just now be discovering.

The third builder we chose to highlight is REEB Cycles. Based out of a wood barn in Lyons, Colorado, the small mountain bike company focuses on fun bikes. An offshoot from the Oskar Blues Brewery, REEB (think about using a mirror with the name) maintains every step of the building process is in-house. And they invite friends to come see their handiwork. If you go by, maybe go on a Thursday and head out on a ride from the shop with the crew. Fifty-two Thursdays a year.

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Josh is a storyteller with a donut addiction that is only kept in check by cycling and trail running. He is amped daily with the ability to be a part of the industry that encourages a passion for riding bikes. He is also an advocate for his trail running wife and others recovering from traumatic brain injuries (TBI). #rideallthesurfaces #becausebikes and #traillife are dirty good fun.

Content Producer

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