We don’t see ourselves as just a cycling company. We’re part of a much bigger mission. We unlock the power of inspiration & impact. It’s why we show up to work and it’s what keeps us moving forward, together. We’re committed to connecting more people to cycling and empowering them to go by bike because we think bikes help us live a deeper, richer, and more rewarding life.

We are innovators, product testers, cyclists, rec league all-stars, dog lovers, thrill-seekers, coffee fiends, nature advocates, mountain dwellers, bike hoarders, weekend warriors, parents, and so much more. But most of all, we are PEARL iZUMi.